When The Walt Disney Company wanted to bring the musical world of Moana to fans in the United Kingdom, the experience needed to go beyond traditional promotion. The aim was to create an interactive destination where people could step into the world of the film and sing some of its most recognisable songs.
SingPods was selected as the interactive technology partner for the official UK Moana Sing Along Experience at Kings Cross Station in London. The project presented an unusual creative opportunity. One of London's busiest transport hubs needed to become the setting for an experience inspired by the ocean, music, and colourful world of Moana. Achieving that transformation required physical design, acoustic engineering, software, and digital content to work together.
The activation also needed to perform in a demanding environment. Kings Cross welcomes a constant flow of commuters, families, and visitors. The installation therefore had to capture attention quickly while providing an intuitive experience for guests of different ages. Inside, singers needed enough acoustic separation to perform comfortably despite the surrounding station noise.
SingPods approached the brief by transforming both the physical and digital elements of the platform. The result demonstrated how custom branded experiences can turn a familiar public space into an interactive extension of a much loved entertainment property.
The transformation began with the exterior. Bespoke graphics covered the SingPods structure with artwork featuring Moana, Maui, ocean imagery, and tropical elements inspired by the film. Bright turquoise tones helped the installation stand apart from the surrounding station environment.
Every visible element contributed to the wider activation. Rather than placing campaign graphics onto a standard karaoke installation, the physical environment became part of the storytelling. The exterior immediately communicated what guests could expect before they stepped inside.
The transformation then continued through the interior. Warm wood tones, woven textures, atmospheric lighting, and ocean inspired acoustic panels created a more immersive setting for singers. The contrast between the busy railway station outside and the enclosed environment inside helped make entering the installation feel like part of the experience.
Even smaller physical details could support the wider creative direction. By treating the complete structure as a branded environment, SingPods demonstrated how the platform can adapt to individual campaigns rather than forcing brands to work within a fixed visual format.
The digital interface received the same attention. Instead of presenting visitors with the standard SingPods experience, the touchscreen incorporated a dedicated Moana themed design. Motion graphics, film content, and customised navigation created a consistent visual journey from the exterior through to song selection.
Most importantly, the experience remained simple to use. Guests needed to understand what to do almost immediately. The interface therefore guided children, parents, and other visitors through the experience without requiring lengthy instructions.
Music naturally sat at the centre of the activation. The Moana soundtrack provided an ideal foundation for an interactive sing along experience. SingPods adapted the audio environment so guests could participate at their own level of confidence.
Optional guide vocals gave singers additional support when they wanted it. Those who preferred to perform more independently could sing without the guide track. This flexibility made the activation accessible to a broader audience. Some visitors could confidently take centre stage, while others could simply enjoy singing along with familiar voices and music from the film.
Inside the acoustically treated environment, the audio system balanced microphones and backing tracks to create a clear performance experience. Guests did not need to understand audio equipment or adjust complicated controls before beginning.
Visual content strengthened the connection with the film. Screens displayed synchronised imagery, lyrics, and film inspired graphics as guests performed songs including "How Far I'll Go" and "You're Welcome". Combining music, lyrics, and visual storytelling helped turn each performance into a more complete entertainment experience.
The interaction extended beyond karaoke alone. Every element of custom branded experiences must work towards making participants feel that they have stepped into the movie itself.
Creative ambition is only one part of delivering an activation in a major public location. The installation also had to work practically within Kings Cross Station. SingPods needed to provide an experience capable of operating around significant daily footfall while fitting into the existing public environment. Acoustic treatment helped contain the performance experience, allowing singers to participate without the surrounding station becoming part of every recording.
The self contained nature of the SingPods platform also supported installation. Rather than constructing a complete entertainment room within the station, the project began with an established structure that could then be customised for the campaign. This is an important advantage of modular immersive entertainment installations.
Brands and agencies can focus on creative execution rather than starting every activation with a completely new physical build. Exterior finishes, interior design, software, media, lighting, and audio can all change while the underlying platform provides the technical foundation.
The same flexibility can support activations beyond entertainment launches. Film releases, product campaigns, fan experiences, corporate events, auditions, competitions, and content capture can each use the platform differently. The physical structure remains familiar, but the customer journey can change according to the creative brief. This makes SingPods a flexible foundation for brands looking to utilise immersive entertainment installations for brand activations.
One of the most valuable aspects of an experiential campaign is its ability to continue after someone leaves the activation. The Moana Sing Along Experience created an opportunity for guests to participate rather than simply observe. That participation naturally produced moments people wanted to remember and share.
Digital media capture extends custom branded experiences beyond one location. Visitors to the station could record their performances and create personal content connected to the activation. Instead of the experience ending when the song finished, participants could take part of it with them.
This transforms an individual interaction into something with wider campaign value. A person may spend only a few minutes inside an activation, but the resulting content can continue generating engagement afterwards. Friends, family members, and social audiences can encounter the campaign through content created by the people who experienced it directly. For brands, this creates a valuable connection between the physical activation and a digital reach.
The collaboration between SingPods and The Walt Disney Company demonstrated what becomes possible when interactive technology adapts completely to a creative concept. The project did not simply place karaoke inside Kings Cross Station. Physical design, acoustic engineering, custom software, branded media, and interactive performance worked together to create an environment connected directly to the world of Moana. That level of customisation is increasingly important as audiences expect more from brand activations.
People want opportunities to participate, create, and share. The strongest experiences give them something memorable to do rather than simply something to look at. SingPods provides a platform for creating those moments. From exterior graphics and interior environments to software interfaces, audio, video, and content capture, the experience can be adapted around individual campaigns while retaining a proven technical foundation. For brands and agencies, that means ambitious ideas do not always require an entirely new installation to be designed from scratch.
If you are planning a film launch, experiential campaign, fan activation, or another interactive event, SingPods can help transform your creative concept into an experience audiences can step inside. Contact us today to discover how SingPods can create a bespoke interactive environment for your next campaign.
